As a writer for USC’s Above and Beyond luxury magazine, I explored the evolving landscape of the luxury market through brand research, trend analysis, and cultural commentary. My work focused on uncovering different aspects of luxury—ranging from fashion and beauty to lifestyle and branding—and translating those insights into compelling editorial content. In one standout piece, I profiled ten modern-day "It Girls" who are redefining influence and power in their respective fields, from fashion and tech to social media and entrepreneurship. The article celebrated the new wave of women dominating the luxury space, blending storytelling with industry insight.