PURPLE PR - VIP & CLIENT RELATIONS INTERN
August 2025 - Present
Fall 2025 semester I have been interning with Purple PR’s VIP & Client Relations team in Los Angeles, while also managing an 18-unit course load at USC. In this role, I collaborated on brand activations for more than 50 global luxury brands, including Ferrari and Apple Music, working closely with internal teams and across Purple’s seven international offices. My contributions included drafting press releases, developing digital media content, and coordinating PR packages for clients such as Olivia Rodrigo and Hailey Bieber.
One of my favorite aspects of the role is designing and presenting digital lookbooks and PR activity decks, where I compile and analyze editorial and social coverage and track VIP activity. Using tools such as Canva, I transform complex data into engaging visual presentations that strengthen partnerships and support talent discovery initiatives.
Below are some of the example of the work I did.
HERE IS AN EXAMPLE OF A LOOKBOOK I DID FOR LORETTA CAPONI
